The videos, which were shot by the photographer Alexx Henry, were taped using an advanced camera called Red, which can shoot digital video at resolutions as high as motion picture film. With a camera like this, the magazine producers were able to shoot video spreads and then pause the appropriate scenes to create interactive fashion features with text.
Full Story: NYTimes
Would you pay $6 dollars for an interactive magazine for the iPad. A better question is will you even be buying an iPad?