Pharrell Is Now A Co-Owner Of G Star

Posted by Nigel D. on

Earlier this year is was announced Pharrell repurchased Iconix Brands Group Inc.’s 50 percent interest in BBC Ice Cream(Source). Now Pharrell continues to focus on fashion by becoming a co-owner of G Star denim brand. A press release states he, “is set to be immersed in the company on many creative levels, from collections, to advertising and business strategy.”

“G-Star is an independently minded and forward thinking company,” states Pharrell Williams. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to being part of that mission and to co-create G-Star’s future…”

“In working with Pharrell Williams we wish to continue to innovate by allowing Pharrell to push the boundaries even further across all aspects of our business from creating new product ideas and new visions on sustainability to creating new brand experiences,” explains Thecla Schaeffer, CMO of G-Star. “We are genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together.”