Bacardi unveiled its latest addition to the brand – a new ultra premium Cognac brand christened D’ussé, pronounced as ‘dew-say’. The Cognac was witnessed for the first time at the private tasting for a few journalists at New York. The product is yet to be launched (next month) and would be available for sales in the month of September (in the USA).
With the addition of D’ussé Cognac, the brand would now make its presence felt in the U.S. Cognac category. The VSOP Cognac will retail at around $44.99 per 750-ml bottle.
Full Story: DailyBhaskar
There is no official word on Jay-Z’s deal with the new line, but he did help introduce it last night. I’m assuming if he goes on to promote it he will be getting a percentage of profit.